Aum Anti Aging Range
New Natural Wonders: Aum unleashes the power of plants
For anti ageing results you can truly see and feel, women have traditionally relied on synthetic skincare. With the launch of four new innovative facial treatments, Aum pushes the boundaries of certified organic botanicals. Proven to effectively target key signs of ageing, Aum’s pioneering Marine Complex finally bridges the gap between gentle natural skincare and real anti ageing results.
Refusing compromise, Aum has raised the bar for natural skincare with a series of new face products powered by clinically proven anti ageing plant actives. World leading Australian marine extracts provide the answer to the modern beauty dilemma of gentle natural nourishment versus high performance chemicals. Aum’s certified organic Marine Complex is derived from antioxidant rich brown seaweeds from the pure Tasmanian ocean waters. Featured throughout the range, the Marine Complex is proven to actively slow, reverse and protect against premature skin ageing,
naturally.
Seaweed is a well-known superfood and pharmaceutical powerhouse. The unique bioactive properties of brown seaweed inspired Aum to extend the benefits of marine plants from medicine and nutrition to innovative anti ageing skincare. The active component of these marine extracts (Sea Lettuce and Bull Kelp) is Fucoidans, a rare type of carbohydrate found only in brown seaweed.
Fucoidans enable Aum’s Marine Complex to interact with the skin, inhibiting multiple skin degrading processes.
“Our Fucoidan based Marine Complex is a hardworking natural rejuvenator. These ‘good carbs’ prevent the breakdown of Hyaluronic Acid and elastin, which keep skin plump and flexible. They also stop enzymes from turning into melanin, thus preventing age spots and pigmentation. Finally, Fucoidans both inhibit the destruction of and promotes new production of collagen to fighting signs of ageing”, says founder Julian Markin.
Identifying and integrating the Fucoidans was the first monumental step towards natural anti ageing results. The second is the unique bio-fermentation process, which unlocks the potency of plant extracts used in Aum’s products. This advanced method enables the extraction of active, smaller molecules from botanicals, which can be easily absorbed and penetrate into the deeper skin layers, making the nutrients more available. The fermentation process also biologically enriches the products with protein, vitamins, and essential amino and fatty acids.
Launching a series of new products featuring powerful Fucoidans, Aum offers a comprehensive anti age defence. The Marine Complex has been clinically proven to lighten and even out skin tone (Brightening Face Balm RRP $24.95) visibly reduce lines and wrinkles (Line Minimising Cream RRP $29.95) and increase skin elasticity and firmness (Firming Eye Cream RRP $26.95). Unleashing the power of plants, Aum skincare delivers results normally only seen in synthetic formulations.
The choice between gentle and effective is finally a thing of the past.
Available at selected Myer department stores and organic health retailers from 19 September 2011
Aum stockist information: 03 9415 9911 or www.aumbeauty.com
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