Aum Line Minimising Cream
Aum’s Line Minimising Cream (RRP $29.95)
Always exploring the natural world for the most effective ingredients, Aum has discovered a gentle
alternative to Retinol. The new Line Minimising Cream showcases a humble lentil, which has all the
anti ageing benefits of Vitamin A yet none of the drawbacks. The pioneering formulation reduces the appearance of crow’s feet and frown lines, and helps visibly repair photo damaged skin, naturally.
The ingredient list for Aum’s new Line Minimising Cream (RRP $29.95) reads almost like a recipe for a vegetarian feast. Indeed, the hero of the formulation is a well-known lentil, Matki, celebrated around the world as one of the most nutritious, vitamin and antioxidants rich plants. Aum has translated the anti ageing properties of this super-lentil into a powerful facial treatment that stimulates cellular renewal and boosts collagen synthesis. With time,the body becomes less able to properly renew itself; skin becomes loose and lined as essential skin structures break down faster than they regenerate. The Line Minimising Cream counteracts this process to significantly diminish signs of ageing.
Aum’s Matki extract is clinically proven to reduce wrinkle depth by close to 10%, nearly matching the effects of Retinol, the benchmark for anti-aging treatments. The certified organic Line Minimising Cream provides a botanical alternative to Retinol without the photo sensitivity and irritation often associated with Vitamin A. Hence, the gentle formulation is suitable for even sensitive skin. Encouraging skin cell renewal, the re-texturing cream refines the skin’s surface, smoothing crow’s feet, and smile and frown lines around the mouth, between the brows and across the forehead.
Finally, Aum’s Marine Complex is clinically proven to reduce wrinkle depth and increase elasticity.
Day by day, skin appears firmer, replenished and more radiant. The combination of active
botanicals significantly reduces the appearance of lines and wrinkles, and helps visibly repair photo damaged skin to preserve a youthful complexion.
Livia’s Review
I was really looking forward to using this anti aging cream.The packaging is very sophisticated and stylish, in an airtight pump bottle. The cream is a dark yellowish colour and creamy texture. It has a very herbal fragrance which is quite noticeable on application and for me this was a little too strong, almost unpleasant. Although I normally love herbal fragrances I found this a little disconcerting. However I persevered and found that I did get used to the smell. Once the cream has been applied to the skin it soaks in very rapidly leaving the skin very comfortable. After a few minutes however I did have to apply another moisturiser over the top to keep my skin feeling hydrated. My skin looked very plump and firm and I was very pleased with the effect this cream has on my skin. I feel confident in recommending it but first check the fragrance to make sure it’s compatible with you.
3.5 Stars 